I HeartDesign

Trancos, Inc. Art Director 2012–Present

As the Art Director for Trancos Inc., I have taken a hands-on approach in reshaping our company's perspective on brand consistency and identity. Our main goal has been the development of cutting-edge, content rich and engaging website that are not only visually stimulating, but also architecturally structured with acute attention to UI design and responsiveness in the design and functionality. I implemented standards at Trancos by adding structure to our day-to-day projects and overall assignments until we achieve the desired results.

I am responsible for the overall look and feel of all Trancos brands including site design, banners, content consistency, typography, social media visual representation, landing pages, and email marketing design. These include Mommypage.com, Glamourpage.com and Samplecircle.com, to name a few.

As a Manager, I lead my team with a strong, team-oriented work ethic. This has served to enhance my strengths and allowed me to create a strong foundation for my team to conquer creative challenges and needs together. I also expanded our market by building and deploying the Mommypage newsletter program, which will include segmented email design by the end of 2015.

Hunt Weber, Inc. Lead Designer 2008–2011

As Lead Designer I was in charge of training new members of the company in process and production standards. I coordinated and managed tasks with my peers to ensure we kept on project and on schedule as well as monitored projects for budget guidelines & created paperwork for billing.

I created collateral materials, brochures, websites, ads, logos, email blasts, brand standard manuals, packaging design and brand identity for *multiple clients. I was also in charge of preflighting outgoing projects for pixel perfect design before files were released to the printer.

I also approved proofs from printers, reviewing them for color precision, overprint and registration accuracy. I maintained meticulous records of our archived CD's and DVD's for our job archive catalog.

*Hunt Weber Inc clients included: Kimpton Hotels; including all 46 properties & restaurants, Kimpton Hotels Extranet, Greystone Hotels , Hotel and Restaurant Foundation, College of the Desert, Truitt & White Lumber Co. and Joie de Virvre Hotels.

Champion Nutrition Graphic Designer 2007–2008

As Champion Nutrition's in-house designer, I was in charge of all graphical elements for Champion's brands; 'Champion Nutrition' and '20 & Hot', including both print and web design.

I managed and updated all packaging designs and changes for FDA regulations and worked with printers at press check for color accuracy.

I also approved proofs from printers, reviewing them for color precision, overprint and registration accuracy. I maintained meticulous records of our archived CD's and DVD's for our job archive catalog.

I also organized all product photo shoots, interfaced with outside vendor for AD placements in consumer and wholesale magazines, created landing pages of online articles, organized and executed all items for trade shows including printed collateral and booth design.

Hunt Weber, Inc. Lead Designer 2008–2011

As Lead Designer I was in charge of training new members of the company in process and production standards. I coordinated and managed tasks with my peers to ensure we kept on project and on schedule as well as monitored projects for budget guidelines & created paperwork for billing.

I created collateral materials, brochures, websites, ads, logos, email blasts, brand standard manuals, packaging design and brand identity for *multiple clients. I was also in charge of preflighting outgoing projects for pixel perfect design before files were released to the printer.

I also approved proofs from printers, reviewing them for color precision, overprint and registration accuracy. I maintained meticulous records of our archived CD's and DVD's for our job archive catalog.

*Hunt Weber Inc clients included: Kimpton Hotels; including all 46 properties & restaurants, Kimpton Hotels Extranet, Greystone Hotels , Hotel and Restaurant Foundation, College of the Desert, Truitt & White Lumber Co. and Joie de Virvre Hotels.

Art.com Jr. Graphic Designer 2005–2007

As Jr. Graphic Designer, I oversaw all email marketing designs for Art.com's Allposters brand. I created emails and landing pages in English, French, German, Spanish, Italian, and Japanese; from concept design to final HTML code.

I also worked with affiliate partners on storefronts, galleries, promotional graphics, and advertisements. These affiliates included Amazon, PayPal, Facebook, American Idol, Clear Channel, KJR Radio Student Advantage, Entertainment Book, Newsweek, and New Movers Project.

I managed the creative ticket queue, assigning and passing projects to designers and coders within the department.

Education

2014-2015 General Assembly, San Francisco--Certification User Experience Design

2012 Academy X, San Francisco--Independent Coursework WordPress

2001-2005 The Art Institute of California San Francisco, San Francisco--Bachelor of Science in Graphic Design